For more than a decade Coop has been ensuring great offers on high-quality food to their customers. But two years ago Coop started redefining the shopping experience in their stores by launching the Coop app – a membership app offering many great offers and fun experiences to the users.
Today the Coop app has more than 1.7 million users equivalent to 25% of all Danish households turning Coop into a true digital frontrunner in their industry.
50% INCREASED TRAFFIC
10% CUT IN MEDIA SPEND
29 POINTS HIGHER NPS
30% DAILY ACTIVE USERS
50% growth in repeat customer rate
Coop has experienced a 50% higher frequency among customers shopping with the app than other customers. Customers using the app to pay for their groceries can see their bonus increase instantly which definitely encourage them to come back for more.
Making life easier and increasing customer loyalty
As the aim for Coop has been to make life easier for their customers a feature such as Scan and Pay has seen the light of day. Making shopping easier customers can scan their groceries as they shop and pay directly from their phone without queuing.
Learning from real shopping behaviour
As Coop has got to know more about their customers and their shopping patterns, the more effective they have been able to custom the app to their customers' needs. With the launch of the feature Food account Coop experienced that customers using this feature spend 25% extra in store than other customers.
Coop Christmas Case 2018
Increased engagement by rewarding customers
Much like an ongoing conversation with a close friend, Coop wanted to inform, predict, and guide their customers so the app shares the latest news with the customers from their local store, such as tasting events, as well as personal offers they can use aiming to increase customer engagement even more.
How you benefit from our client experiences
COLLABORATIVE DEVELOPMENT BASED ON REAL FEEDBACK
For other retailers by a retailer building on many years of experience to benefit from.
PROOF OF VALUE FOR +3 YEARS WITH REAL GROCERY RETAILERS
Coop started their transformation from an analog member organization and is now a digital frontrunner in the industry.
IMPROVEMENTS AND NEW FEATURES EVERY MONTH
By constantly working on improving the customer experience new features regularly see the light of day.