Features

CO2 Foot Print Calculator

Take an active role in tackling climate change, by leveraging your customers purchase data to show their individual CO2 footprint while also guiding your customers to having better climate habits when shopping.

How it works

As retailer with members, we collect a lot for data. Often retailers have not found a good way to return this data to their customers while delivering value. But with LobyCo’s CO2 solution you will be able to return value to the user based on their own data.

By examining the end user purchases, both historical and in real time the LobyCo CO2 tracker is able to give the user a detailed overview of what their CO2 footprint is and how it’s distributed across 8 different food categories.The user has the possibility to drill down into each category to see how it’s distributed. The tracker works in real time and can give your customers and instant feedback on how their purchase effects the climate.

Alongside of the CO2 footprint calculations, your customers will also able to commit to weekly habit challenge. The end user are guided to change their food habits to reduce their CO2 footprint.

Take responsibility for the climate while also giving back to customers.

Benefit types

  • Increase awareness about customers CO2 footprint
  • Utilize the purchase data and offer it back to customers
  • Show customers how to improve their CO2 footprint

Coop Case

Coop Denmark has succeed in getting 25% of the monthly active app users to give their consent to use the CO2 feature.  

USP

For your customers

  • User-friendly overview of weekly CO2 footprint
  • Real time data analysis
  • Gain awareness about which categories are better for the environment
  • Show customers how to improve their CO2 footprint
USP

For retailers

  • Increase awareness about customers CO2 footprint
  • Utilize the purchase data and offer it back to customers
  • Show customers how to improve their CO2 footprint

Customize

  • Either use the default app design or create your own with the CO2 Tracker API
  • Change the user friendly CO2 categories names and icons to fit your organizations
  • Adjust the calculations methods for rolling averages

Technical options

  • Access to POSLogs and product hierarchy in order for CO2 footprint to be calculated
  • Historical data is not required

Interested in more?

Or visit our features overview